英文促销信写作指南

[网页设计毕业生英文自我介绍]网页设计专业的大学生，如何毕业后进入外企工作的话，那么，在面试时，就要进行一个英文自我介绍，下面就一起来为大家提供一篇英文自我介绍范文，供参考： Pesonel statement(introductio...+阅读

促销的目的就是要卖出产品，那么怎样才能把促销信写得吸引人、让人一看就对产品感兴趣呢？下面就教你促销信的四步写法、打造 very attractive 的促销信。第一步：To arouse attention促销信都是不请自来，所以开头一定要有吸引力和诱惑力。It must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story. Sometimes if required, it may even begin by suggesting the very opposite to what you want. 看看下面这些开头是怎么写的：1） Would you like to reduce your rising domestic fuel costs？2） Why not enjoy the colorful spring by joining the flying Horse Tourist Group after a pletely busy winter？3） Just imagine how fortable you are when you stretch out those tired limbs on our newly developed White Cloud water bed.第二步：To create interest and desire一旦抓住了读者的注意力，就该趁热打铁劝服他们买自己的产品。

介绍产品必须要紧紧围绕你在信的开头所提出的引人之处。光说最好、最新是没什么实际意义的。应该强调特性、质量、原材料，以及和同类产品相比最出彩的地方。我们且看下面这个产品介绍是如何写的：Our recent researches and tests he showed that rooms with our newly developed Energy Sers stay warmer and require 20 percent less fuel than those rooms of the same size without the usage of the sers. The new sers are popular because they are able to store and reflect heat in a much more efficient way. Read the enclosed brochure, you will find that the self-stick backing makes them easy to install yourself.