高级市场经理英文简历范例

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PERSONAL DATA:Name: Anthony LiuDate of Birth: July 1, 1964Sex: MaleLanguages: English, Mandarin and ShanghaineseTraining: McDonalds Worldwide Hamburger Marketing University Class XXIX at McDonalds Global at Oak Brook, Chicago, U.S.A---Marketing StrategicPlanning Training Session 1-Month Working Training Experience at Reebok China HQ in Hong Kong 2-Month Working Training Experience at Lion Nathan Global in Sydney, Australia 2-Month Working Training Experience at Perfetti Global in Milan, Italy Research Training from Gallup in China Advertising Media Planning Training from O M and Mind Share in China Presentation Skills Training in China International Trade Finance Training in China .E-mail: 123456&emspyahoo.Mobile: ************EDUCATIONAL BACKGROUND:1986-1990: Department of Sociology, Peking UniversityBachelor of Law in SociologyPROFESSIONAL EXPERIENCE:2002- Present: Senior Marketing Manager, McDonalds ( China ) Co., Ltd.Position PurposeLeads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for McDonalds brand. Leads additional areas of responsibility with impact outside of discipline. Key customers include Top Management, Division/Home Office Staff, Agencies, Key Suppliers,

Staff and Restaurant ManagementPrincipal Accountabilities1 Leadership Maintains and strengthens the McDonalds brand position in the market as of responsibility Actively participates with Agencies, and Top Management in establishing and municating business goals Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals Identifies and utilizes ailable resources outside of the market to aid in the development and execution of the business/marketing plan2 Process Management Maintains and strengthens the McDonalds brand position in the market and other areas of responsibility Leads the process for development, execution and evaluation of media plans Leads the process for development and execution of local creative ( TV, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards Leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments Leads the process for developing relationships with strategic business partners ( outside suppliers, RMHC, Distribution Center, etc. )高级市场经理英文简历范例