[俄语翻译汉译俄求助!]1 выставка оставил глубокое впечатление на нас. 2, целью компании является: принцип равен...+阅读
摘要:近几年我国汽车企业的快速发展,使得汽车企业产品数量膨胀,汽车销售成为各个汽车企业特别关注的事情。通过对我国汽车企业和国际丰田汽车企业市场营销中的产品、价格、促销、渠道分析,主要研究我国汽车企业在市场营销中广告宣传促销和销售渠道方面存在的问题和对策。通过分析得出我国汽车企业在广告宣传中必须要制定明确的广告目标,在选择汽车广告媒体应综合考虑多种因素;在销售渠道选择上不能只依靠4S销售模式,还应该发展多种销售模式。
关键词:汽车生产企业,市场营销,营销策略,销售渠道 Abstract: In recent years the rapid development of automobile industry, the expansion of the number of automobile products, car sales car become all things of particular concern. Of China's automotive enterprises and international enterprises Toyota product marketing, pricing, promotion, channel analysis, the major research enterprises of China's automotive marketing and sales promotion in the advertising channel of Problems and Solutions. Through the analysis of China's automotive enterprises in the advertising must be to establish a clear advertising objectives, advertising media in the choice of car a number of factors should be considered; in the choice of sales channels can not just rely on sales 4S model, but also a variety of sales model should be developed . Key words: automobile manufacturers, marketing, marketing strategy, sales channels
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