如何做商务英语调查报告

[英语面试须知]英语面试有哪些须知是求职者所不知道的呢？一起来看看。 1. What isimportant to you in a job? 这个工作对你最重要的是什么? Challenge, the feeling of acplishment, and k...+阅读

奉了上司之命，Jennifer负责策划一项广告活动。由于广告促销的成效对销售业绩将有决定性的影响，因此这可不是份轻松的差事；尤其在做好决定之后，该如何向上司说明，以取得他们的支持，则有赖于做简报的技巧和方式。I'm here today to present my research about the advertising campaign for the Kitchen Master microwe oven. Since this is a new product, our main goal is to establish brand awareness among our target audience, which is working women, aged 25 to 40.According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan. And a full 80% said they watch at least one hour of television each night.If you'll take a look at this chart, the best media mix, then, would be a bination of TV and magazine advertisements. I suggest 60% of the budget go toward spot ads, 35% toward print ads, and 5% toward outdoor advertising.To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure.今天我要向各位报告的是为大厨师广告所做调查的结果。

由于大厨师是新产品，我们的广告必须要在目标顾客群中，也就是25岁至40岁的职业妇女中，建立起品牌知名度。根据我所得到的数据，接受调查访问的职业妇女中，有百分之五十的人表示，她们阅读台湾最畅销的五本妇女杂志中至少一本。而有整整百分之八十的受访者表示，她们每晚至少看一个小时的电视。如果各位看一下这张图表，就可以知道，最好的媒体组合是，电视和杂志广告并用。

我建议将预算的百分之六十拨给电视广告，百分之三十五给杂志，其余的百分之五做户外广告。总的来说，即使我们的目标顾客已很清晰，但新产品上巿本来就像赌博，没人能有十成的把握。然而，媒体组合选用得当，我们自然会降低失败的机率。短语解说brand awareness 品牌知名度这是个广告的专业用语，指消费者对某项产品的认识。Awareness由aware变化而来，后者为形容词，有知晓；注意到的意思。

Brand，牌子、商标。To increase brand awareness, we will he to advertise on TV to reach the largest possible audience.为了提高知名度，我们必须打电视广告，尽可能让最多的观众看到我们的产品。target audience 目标大众