2010考研英语新题型段落排序题解析

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2010年考研英语Part B新题型部分，第一次考到了新题型的段落排序题，但是与考研大纲不同的是，这次段落排序题不是5选5，而是6选5，有一个不能选的段落。这是让广大考生感到没有思想准备的一道题。题目要求中明确指出，本题共出现标号从A到G的7个段落，其中E段的位置已经给出，而要求从A, B, C, D, F, G这6个段落中选取5段，并结合已经给的E段，进行排序。题目的素材。选自2003年第一期《麦肯锡周刊》(The Mckinsey Quartly)。请注意，这已经是这本注明的经济管理类杂志第二次入选考研英语试题的素材库了。原文的名字叫A wholesale shift in European groceries，翻译成汉语，为欧洲日常用品销售向批发转型。整个文章主要描述的目前欧洲的日用消费品零售商(主要是连锁大超市集团)在欧洲面临的困境缺乏增长动力。而它们却忽视了现在消费者的习惯正在发生改变这一事实。下面我们来分析一下新题型这道题的解题方法。[A]The first and more important is the consumers growing preference for eating out: the consumption of food and drink in places other than hours has risen from about 32 percent of total consumption on 1995 to 35% in 2000 and is expected to approach 38% by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5% a year as the recession is looming large, people are getting anxious. They tend keep a tighter hold on their purse and consider eating at home a realistic alternation。

Retail, sales of food and drink in Europes largest markets are at a standstill, leing European grocery retailers hungry for opportunities to grow. Most leading retails he already tried e-merce, with limited success, and expansion aboard. But almost all he ignored the big profitable opportunity in their own back yard: the wholesale food and drink trade, which appears to be just the kind of market retailers need。

Will such variations bring about a change in overall structure of the food and drink market? Definitely not. The functioning of the market is base on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide. What to buy. At any rate, this change and international consumers, regardless of how long the current consumer pattern will take hold。

All in all, this clearly seems to be a market in which big retailers could profitably apply their gigantic scale, existing infrastructure, and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rank in substantial profits thereby. At last, that is how it looks as a whole. Closer inspection reveals important differences among the biggest nation market especially in their customer segment and wholesale structures, a as well as the petitive dynamics。

[E] Despite variations in detail, wholesale markets in the countries that he been closely examined---France, Germanyare made out of the same building block. Demand mainly from two sources: in dependent momand pop grocery stores which, unlike large retail chains, are too small to buy straight when they dont eat at home. Such food service operators, but most of these businesses are known in the trade as horeca：hotels, restaurant and cafes. Overall, Europes wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figure when assed together, mask too opposing trends。[F] For example, wholesale food and drink sales came to $268 billion in France, Germany, Spain, America in 2000 --- more than 40 percent of retail sales. Moreover, erage overall margins are higher in wholesale than in retail ; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often ;and in the petitive dynamics of this fragmented industry are at last man it feasible for wholesalers to consolidate。[G] However, none of these requirements should deter large retailers land even some large food producers and existing wholesalers, from trying their hand, foe those that master the intricacies of wholesaling in Europe stand to reap considerable gains。解题步骤与思路：