马云演讲稿 - 范文无忧网

[细节决定成败励志的演讲稿]亲爱的朋友们：大家好！ “泰山不拒细壤，故能成其高，江海不择细流，故能成其深。”麦当劳关注食品制作的每一个细节，取得巨大成功，巴林银行忽视了一个极为平常的细节，导致银行倒闭。可...+阅读

马云演讲稿【1】

Im so honored.

I never expect there are so many people ing here to listen to my talk.

And when I sitting there I feel so important.

Thank you, thank you very much.

Before my talk I would like to ask how many people here he used Alibaba services.

Good, not many.[Laughs].

And how many of you here he never been to China? Never been, never been to China.

Good, thank you very much.

Well, 20 years ago I came to America.

My first trip to America, to Seattle.

Before that I learned so much about America, from my books, from my teachers, from my school, and my parents.

And I think I know enough about America.

But when I came to America I thought totally wrong.

America is not what I learned from the books.

And in Seattle I found the Inter, and then I came back and tell my friends that Im going to open a pany called Inter.

I invited 24 of my friends, had a two-hour discussion.

And finally [unintelligible 00:01:19] we had a vote.

23 of them against me.

Fet about it.

Theres no such kind of work called Inter.

Dont do it. Theres only one person who said Jack, I trust you.

I dont know what that is, but if you want to try it, go ahead, try it.

Because youre still young. At that time I was 30 years old.

So I started my business, without knowing anything about puter, without knowing anything about business.

I started my first pany, my wife and I and a school mate.

We borrowed [start] from US $1,000 we start the business.

It was so difficult.

I called myself like a blind man riding on the back of blind tigers.

Jumping around for the past 20 years I survive today.

For the first three years life was really bad.

I remember I tried to borrow US $3,000 from the banks.

It took me three months asking any friends I know to borrow the money [unintelligible 00:02:22].Still failed, coz verybody said Jack is telling a lie, because theres no such work called Inter in 1996.

So one day, later 1996, China was connected to the Inter.

I invited ten media friends to my apartment.

I want to tell them Im not telling a lie.

There is a work called Inter.

We waited three hours and a half to see the first to download the first picture.

And people said Is that thing going to work? And I say Yeah, itll work, but not today.

In ten years itll work. But at least it proved that I was not telling a lie.

I remember when we tried to help our small business to sell online.

Nobody want to sell because nobody e to buy.

So first week we he seven employees, we buy and sell ourselves.

The second week somebody start to sell on a website.

We buy everything they sell.

We he two rooms full of things we bought for New Years, [all garbage] for the first two weeks.

In order to tell people that it works.

It was not easy.

Since 1995 to 1999 we failed.

We go nowhere, our business, because nothing was ready.

In 1999 I invited 18 friends of mine who came to my apartment.

We decided to do it again.

We call the name alibaba..

And people say why Alibaba? We believe Inter is a treasure island which opens sesame for small business.

And we used Alibaba because its easy to spell, easy to remember.

And we want to focus on helping small business.

Because at that time we see [unintelligible 00:04:26] merce [with the] American e-merce they focus on helping on big panies, theyre focusing on helping big panies to se the cost.

We believed China we dont he a lot of big panies, we he so many small business, and small business its so difficult for them to survive.

If we can using Inter as a technology to help small business itll be fantastic.

So we start to say if America is good at helping big panies, just like America is good at making basketball we should play pingpong in China, we should help the small guys.

And we should not helping small guys to se cost, because small business know how to se the cost, but small business should learn how to make money.

So our business is focusing helping small business to make money online.

And we want to make the pany last for 102 years.

And people are curious why 102 years? Because Alibaba was born in 1999, last year we had last century we had one year, this century 100 years, next century one year.

102 across three centuries.

We give a clear goal to any employees.

Dont say we are successful, no matter how much money we raised, no matter how much money we make, no matter how much we he achieved.

Dont fet we want to live 102 years.

Now, 16 years passed, we he another 86 years to go.

Because in next 86 years, if any time we die were never successful.

When I heard this club is 108 years old I was surprised and shocked.

Theres so much we can learn from that.

Well, today nobody believed that Alibaba could survive, because people say You are [free], youre tiny and, you know, and especially when we talk about when we IPOd people say Ah, you are Alibaba, you are e-merce.

Youre like Amazon. Because in American point of view Amazon probably is the only business model for e-merce.

But no, we are different.

The difference between us and Amazon is that we do not buy and sell, but we help small business to buy and sell.

We he 10 million small business on our site buy and sell every day.

And we do not deliver our packages, although ourselves, though we he more than 2 million people help us to deliver over 30 million packages per day.

We do not own warehouses, but we manage tens and thousands of warehouses for other small, medium sized delivery panies.

And we do not own inventories, but we do he more than 350 million buyers.

We he more than 120 million buyers ing to shop every day on our site.

And also, we sell our revenue last our sales last year were US$ 390 billion.

And this year, possibly, we are going to be bigger than Walmart globally.

And Walmart manage that size of business he more than 2.3 million people; we grow from 18 people to today 34,000 people.

And the difference between Amazon and us the other is Amazon is a shopping center.

Because here e-merce is merce, in China e-merce is a lifestyle.

Young people [unintelligible 00:08:08], they using e-merce to exchange ideas, they municate, they build up the trust, they build up a record.

Its just like Starbucks you never go to Starbucks to test how wonderful coffee is.

Its a lifestyle.

And this is how Inter e-merce is changing China.

And what we felt proud of is not how much things we sell.

I said this year well be bigger than Walmart yes, we are proud.

We know in five years we will sell US$ 1 trillion.

This is my goal, which we think possibly we will make it.

We are proud of that but we are more proud because we create direct [and indirect] job, 14 million jobs for China.

And weve created jobs in the countryside.

We created a lot of jobs for women.

Over 51 percent of the power sellers on the Inter are women.

So we feel so proud of that.

And people say okay, now Alibaba did that.

Whats your next? Whats your future cause you are everywhere.

We, 80 percent of the buy and the sell online are created by our pany.

Our future is that we he to focus on globalizing our business.

Its not only sell more things.

We want to make, to globalize the infrastructure of emerce.

Why Inter emerce grow so fast in China than in the USA? Because the infrastructure of merce in China was too bad.

Not like here.

You he [Click] Motors.

You he all the shops offline, Walmart, Kmart, everything everywhere.

But in China we he nothing nowhere.

So emerce in the US is a dessert.

Its plementary to the main business.

But in China it bees the main course.

We created the infrastructure.

So we think if we globalize our infrastructure the payment, the logistics center, the transparent platform all around the world.

Helping the small business around the world to sell everywhere.

Help the global consumers to buy everywhere.

Our vision is in ten years we will help two billion consumers in the world to shop online anywhere in the world.

Youre shopping online with 72 hours youll receive the product.

And anywhere in China you shop online, you will receive the products within 24 hours.

And we think our globalization is still focused on helping small business.

And helping them to do business in the most efficient ways.

And we think that we will help another ten million business on our emerce platform.

We will empower them.

Well give them the traffic.

Well give them the payment system.

Well give them the logistics system so they can do business anywhere easily and quickly.

And we will help.

We will he 40 percent of our business outside China.

Today we only he two percent of our business outside China.

So people keep on asking, now you are big.

You raised that much money.

Whats your play in America? People say well are you going to e? When are you going to e to invade America? When I going to pete with Amazon? When I going to pete with eBay? Well I would say we show great respect for eBay and Amazon.

But I think the opportunity and the, the strategy for us is helping small business in America go to China, sell their products to China.

Today in China, the middle class for China is almost the same as the American population.

And we think in ten years it will be more than half a billion Chinese people will be middle class.

The demanding for middle class, the demanding for good products, good service was so powerful, so strong.

And I think China today cannot afford the good products, good service to them.

And then next is that China has been focused on exporting in the past 20 years.

And I think next ten, ten-twenty years China we should be focusing on importing.

Chinese should learn to buy.

Chinese should spend the money.

Chinese should buy a lot of things from globally.

And I think that American small business, American branded products you should use the Inter, go to China.

Past 20 years big panies of America is already all over China.

But its the great opportunity for using the emerce for small business to go to America.

In the past years we he helped a lot of American farmers selling things to China.

For example the Seattle cherries, you will never believe that the ambassador, the American ambassador to China, he came to us say, Jack can you help us to sell the cherries in Seattle.

I say how can we sell cherries? The cherries still on the trees.

And we started place order, 80,000 families booked the order.

And when we got the order we ship, we pick up the cherries and ship to China within 24 hours 80,000 families, 160 tons of cherries were sold.

And last year we sold over 300 tons of cherries.

And I dont know whats this year about.

We also helped Alaska seafood.

We helped Canada to sell the lobsters.

The lobster we sold probably ten years they cannot sell.

And we also he a lot of American branded panies using our site to sell.

Costco the pany, they sold 600 tons of nuts on our site for the first month.

And for the first month theyre using Alibaba 6.5 million US dollars.

So I think if we can help to sell lobsters, if we can help sell the cherries, why we cannot help these small, medium size panies to China using our system? So this is what I want, and also I want to take one day for example November, November 11th, the [Singles] Day.

We make that a shopping day.

Last year for that day we sold 9.7 billion US dollars.

And for the first minute shopping we he 24 million people rushed in for the first minute.

And this year we guess the number was scary, so my purpose ing here that we need more American products to China.

We he a hungry 100 million people ing to buy every day.

So this is why we e here.

We not e here to pete.

We e here to bring the small business.

My vision is that in ten, twenty years anywhere you buy anywhere, sell anywhere.

Philippine people can buy salmon on Norway.

Norway people can sell things to Argentina.

Argentina can buy and sell to China.

This is how the Inter is going to change.

And lastly I want to say we he changed the China.

We feel proud of that, and we think that the change, the power of change is so powerful.

The first revolution of technology we he the, the anization of business called a factory.

And had our first World War because of the strength of the arms and muscles.

The second revolution energy, we he the anization called panies, and he the second World War.

This time Inter.

The data, and I think we he a new business called platform.

And the third World War is going to happen.

And this war is not between nations, this war we work together against the disease, the poverty, the climate change.

And I believe this is our future.

The human being, the nations shall unite together.

Rely on the young people using not the guns, using puters, using the data to solve the human problem, solve the society problems.

And this is what Im passionate about.

Its not about the money, its about dreams.

Its not only the technology change the world, its the dreams you believe that change the world.

And we know the way, the way is not easy.

As I was told in the past 20 years doing Inter business in China, today is difficult, and tomorrow is much more difficult.

But the day after tomorrow is beautiful.

Most people die tomorrow evening, if you dont work hard.

Thank you very much.

马云演讲稿【2】

谢谢各位嘉宾，谢谢辽宁省委省政府，给我们绿公司年会提供了这么好的一个服务平台。

我一直认为，企业家是社会经济发展过程中的科学家，很多人把科学家看的很重，把企业家看的很轻，觉得企业家就是赚钱买进卖出的倒爷。

我以前当老师，我把老师看的很神圣，但是今天我把老师看的还是很神圣，但是做了企业家以后，我做了生意以后、做了商业以后，我为自己做商人感到骄傲，因为我们参与了整个社会经济的发展。

这样的绿公司年会还是很有必要，到今年为止，我们开了无数届，在这儿分享怎么做生意、怎么经营企业、怎么把握机会、怎么提升员工、怎么参与经济建设的同时，我特别同意刚才周(其仁)教授讲的，我们也需要参与制度、法制的建设，因为不去考虑，我们共同关心的问题，中国经济就像过山车，一会儿好，一会儿不好，我们需要参与制度的建设，用制度和法制，来保证这个国家、这个社会经济持久健康的发展。

所以我觉得我们在座的所有的企业家，在考虑自己企业的时候，要考虑社会，考虑到整个的建设，法制的建设。

发现很多企业家参与了法制的建设，我觉得这很了不起，有在人大，有在政协的，但是除了一腔热血以外，要增加这样的能力，有时候我看一些代表的提案，也是啼笑皆非，不是参加了法制建设，而是添乱。

所以我们自己的能力，也需要提升。

我今天希望有这个机会跟大家分享一下，我对未来的一些思考，因为我相信有一点，只有思考未来，只有关注年轻人，你才能把握未来，阿里巴巴不是这两年做成的，是十五年以前我们的思考，坚持了十五年，才走到了今天，今天的你实际上是十年以前的思考，你十年前的思考和十年的行动，铸就了今天的你。

同样十年以后的你，也是你今天的思考和今天的行动，铸就了十年以后的你。

企业如人，所以一个人的成长和一个企业的成长，其实是相像的，大家把这些问题想明白了，就是今天你想什么，今天你坚持什么，今天你放弃什么，将会铸造十年以后的你和你的企业将会怎么样。

其实我们再看的远一点，很多人现在特别关心互联网，其实人类有三次巨大的技术革命，大家知道第一次是英国的工业革命，从蒸汽机起来。

其实蒸汽机的核心，是人类开始希望突破体能，让自己更强大，而英国把握了这次机会，成为了最早期、最了不起的国家。

第二次工业革命，我们关注的能源革命，是人类希望自己强大以后，能够跑到更远，能够更持久，所以这是继续的从电和能源起来，美国把握了这次机会，成为了最大的国家。

而这次技术革命，实际上作为信息革命也好、数据革命也好、互联网革命也好，这个我们各有说法，但是有一点是肯定的，这次革命是放在人的脑袋，让人的智慧起来，是让世界变得更加智慧，所以这是一次完全不同的技术的革命，对人类社会未来的影响是超越大家想象的。

第一次技术革命，工业革命对人类社会的影响之大，是超出大家的想象。

但是工业革命造成的社会影响是第一次世界大战。

第二次能源造成的巨大影响，是第二次世界大战。

而这次世界发生巨大的变化，以前是各国之间为了更强、更远、更多的资源，而这次人类社会已经从巨头的对垒，抢夺顶尖的人、顶尖的资源，变成了国内内部的矛盾，社会经济的发展，人类环境的建设。

所以社会因为这次技术革命，将会变成社会走向更加的智慧。

所以今天的冲击，跟一次世界大战、二次世界大战来讲，还是相对来讲很幸运的，今天我们最大的变革，不是外部的变革，最大的变革是内部的变革，也就是说我们昨天由于第一次革命和第二次技术革命，所建立的大量的规章制度和思考的体系，由于人类智慧的开发，将会受到巨大的冲击。

我们要思考的是变革自己，而不是去改变别人。

所以我觉得，我们今天想的未来的大的趋势，在这个大的经济中，这是第一次工业革命，诞生的商业组织是工厂。

第二次商业革命，诞生的组织称之为公司，而这次技术革命，诞生一个什么样的经济，什么样的经济组织方式，我希望在座要去思考，因为这个组织方式，将成为十年、二十年以后，这个世界主要的经济的主要形式，我认为是平台型企业。

而平台型企业，今天担当的不仅仅是原来从工厂，只负责生产，到了能源时代，需要有公司是贸易为主，而这一次是加强了，由于智慧出来以后，要加强服务，加强你的制造能力，加上你的服务能力，所以整个的商业结构，将会发生巨大的变化。

如果我们的政府体系，社会环境，依旧以当年的整个管理传统的工厂，和公司的思考面对互联网时代的企业，我相信双方会矛盾越多，痛苦越多。

其实我最近听了很多企业家在讲互联网+，但是我认为他们是完全，很多人还是站在彻底昨天工业的思考，在思考未来。

但是这需要一个国家，这确实需要一个过程，今天来讲，我们再想另外一个问题。

第一次工业革命，大概花了五十年时间，才真正变成一场巨大的人类的一个技术的革命。

第二次能源革命，也将近花了五十年，而互联网刚刚过去了二十年，未来三十年，才是互联网经济发挥巨大作用的，而未来三十年的机会在哪里，今天我们所有人在思考，互联网冲击了你的行业，对你的公司、你的行业、你的城市，有巨大的冲击，但是刚才马(蔚华)行长讲，拥抱变化，你应该是改变自己，去适应这个未来。

所以我觉得，未来的机会在于，有人称之为互联网+，那是对互联网公司，我们大家现在讲的很多互联网+，互联网+是互联网公司说我应该思考加什么，但是更多的应该思考传统经济+，应该加上互联网，也就是说互联网加上传统经济，才等于我们未来巨大的机会所在，不仅仅是未来。

我刚才听了王(健林)总讲的O2O，O2O是一个伪命题，因为它原来思考从线下往线上走。

有人讲如虎添翼，我从来没见过一个老虎有翅膀的，那是想象力。

坦克装上翅膀未必是飞机，坦克就是坦克，只有飞机和坦克的完全的结合，才能有未来。

所以所谓O2O，是传统经济自己想象说有一天，我可以飞到天上去。

只有双方之间的配合，步、坦、空、客、导(音)联合。

没有一家互联网公司可以活过三年，活好三年，这三年是非常艰辛的。

大家觉得互联网公司你们真能挣钱，但是他们没有想过，15年来，像我们这样的企业，腾讯这样的企业、谷歌这样的企业，所付出的巨大的代价和错误是没人想象的。

我见过很多工厂，晚上10点钟除了机器在转，没有人在转。

而互联网公司，过了12点，都是人在挑灯夜战。

术业有专攻，刚才万达王(健林)总讲的这一切，我们充满惊讶，但是我们花了十五年时间，在互联网里面，其实互联网并不仅仅就是上一个网那么简单，所以我觉得未来的机会，是我们共同的合作，共同的打造未来，互联网经济不是虚拟经济，互联网经济是把虚拟经济和实体经济联合在一起，才是赢家。

所以经常说虚拟经济会赢，还是实体经济会赢，好像现在实体经济批评虚拟经济觉得很骄傲，虚拟经济说你们实体经济太土。

其实真正的互联网经济是实体经济，加上虚拟经济结合起来，才称之为真正的虚拟经济。

只有这两个结合起来，才是真正的赢。

所以未来的制造业也会发生巨大的变化，未来的机器会思考，未来的机器会讲话，未来的机器会交流，未来的机器会想象，这是我们在未来三十年，这个世界会面临巨大的变化。

互联网企业要想活得久、活得好，必须把自己变成一个真正普惠的技术，因为互联网本身就是一个普惠的技术，这是我们在这个情况下，在座所有的企业，如果有一天，你真正希望做到配合和协同作战，真正希望变成十年以后依旧能够生存、成长和健康发展的企业，要从组织思考、人才思考和文化思考上面，彻底的改变自己。

所以我刚才说，任何的转型不是每家企业都是需要转型的，但是每家企业都是要升级的，而真正的升级，就在于人才的升级，思想的升级，文化的升级。

好，谢谢大家。

马云演讲稿