英文简历高级市场经理

[经理秘书英文简历表格]很多求职者在编辑个人简历时对求职意向都没有一个清晰的认识，或者说在编辑个人简历是对求职意向都没有一个明确的目标。因为以上原因导致很多求职者在编辑个人简历时都会特别...+阅读

英文简历--高级市场经理

PERSONAL DATA:

Name:Anthony Liu

Date of Birth:July 1, 1964

Sex: Male

Languages:English, Mandarin and Shanghainese

Training:

McDonalds Worldwide Hamburger Marketing University Class XXIX at McDonalds Global at Oak Brook, Chicago, U.S.A---Marketing Strategic

Planning Training Session

1-Month Working Training Experience at Reebok China HQ in Hong Kong

2-Month Working Training Experience at Lion Nathan Global in Sydney, Australia

2-Month Working Training Experience at Perfetti Global in Milan, Italy

Research Training from Gallup in China

Advertising Media Planning Training from O M and Mind Share in China

Presentation Skills Training in China

International Trade Finance Training in China .

E-mail:123456&emspyahoo.

Mobile:************

EDUCATIONAL BACKGROUND:

1986-1990: Department of Sociology, Peking University

Bachelor of Law in Sociology

PROFESSIONAL EXPERIENCE:

2002- Present: Senior Marketing Manager, McDonalds ( China ) Co., Ltd.

Position Purpose

Leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for McDonalds brand. Leads additional areas of responsibility with impact outside of discipline. Key customers include Top Management, Division/Home Office Staff, Agencies, Key Suppliers, Staff and Restaurant Management

Principal Accountabilities

1 Leadership

Maintains and strengthens the McDonalds brand position in the market as of responsibility

Actively participates with Agencies, and Top Management in establishing and municating business goals

Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals

Identifies and utilizes ailable resources outside of the market to aid in the development and execution of the business/marketing plan

2 Process Management

Maintains and strengthens the McDonalds brand position in the market and other areas of responsibility

Leads the process for development, execution and evaluation of media plans

Leads the process for development and execution of local creative ( TV, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards

Leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments

Leads the process for developing relationships with strategic business partners ( outside suppliers, RMHC, Distribution Center, etc. )

Leads the process for managing media relations and crisis management

Serves as the Department Head for the administration of the Marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )

Leads the process to promote local store marketing as a resources

Ensures the proper use of the McDonalds trademarks, logo, producers licenses, and make sure all advertising materials he legal and creative approval

3 People

Selects, develops and coaches marketing staff to create and effective Marketing team and develop them for future opportunities within the system

Builds strong relationships and fosters teamwork among Agencies, Suppliers and Staff to achieve maximum performance

4 Analysis

Gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best remendations

Interprets and evaluates information related to sales, P L, promotional evaluation, petition, general economic trends, and qualitative/quantitative research

Offers advise and counsel to ensure that pany financial resources are used effectively

2001-2002: Marketing Manager, Reebok International Trading ( Shanghai ) Co., Ltd., Swire Resources Group

Job Summary Objectives

Supervise a sales team to deliver the budgeted sales turnover and gross profit , for Reebok and Non-Reeboks Business in Eastern China.

To be responsible for entire marketing operation of panys brands with panys business objectives and marketing strategies

Main Duties

1.Sales Distribution

Formulate, implement and evaluate sales plan to achieve sales and gross profit targets

Ensure optimum distribution coverage to acplish both sales and brands objectives

Maintain close working relationship with all accounts, especially key accounts to gain max

imum supports for merchandise mix, product clearance and payment

Monitor and control consistent pricing in the market

2.Marketing Planning Management

Develop, execute and monitor marketing plans in terms of product mix, pricing, distribution and promotion in accordance with divisions objectives and strategies

Provide clear briefs to AP Team to develop effective AP programs to deliver planned results

Analyze petitors merchandising strategies and performance, market trends, latest technology development, and other related information and remend appropriate actions when necessary

anize regular trade presentations to retailer to strengthen brand image and trade and product knowledge

3.Staff development

Recruiting, training and motivating sales team and marketing team to ensure highest standards of customer service with the Human Resources Department

Develop effective market intelligence collection system and performance benchmark to enhance sales teams productivity

2000-2001: Brand Manager-Rheineck; Category Marketing Manager-Mainstream; Category Marketing Manager- Premium, Lion Nathan China

Develop the long-term brand strategy for the China market

Formulate and supervise the implementation of the marketing action plan to achieve the marketing objectives

To work as the leader of the New Product Development Project, and push the whole process running efficiently achieving the objectives successfully

Monitor AP budget of brand marketing activities

To manage the whole team, and ensure the best teamwork and team members professional development

1998-2000: Brand Manager of Alpenliebe, Perfetti Confectionery Co., Ltd Shanghai

Yearly planning of all the activities of the brand together with the Marketing Director, continuous sales monitoring of all the items in the different areas;

checking the market in the various provinces and keeping under control all the petitors activities

Sales promotion PR activities: planning, anizing and monitoring the sales promotion PR activities, together with the local agencies and the sales managers. Planning the cities involved in the program and the time of campaigns; anizing all the materials required to execute the promotion activities in the best way; monitoring the executions together with the sales department and the sales promotion agencies; report to the Marketing Director about the results

Advertising: proposing and planning the campaigns together with the Marketing Director; planning and monitoring together with the media department the execution of the advertising campaign. Managing new TVC development. Following the execution of the campaigns with all the media used. Report to the Marketing Director about the results. Execution of consumer researches when required to ensure the mercials the best results

Packaging: together with the packaging development manager developing of new packaging proposals according with the plans agreed with the marketing Director

POS materials: developing of all the tools necessary to ensure the best performance of the product on the different kinds of point of sales in which the brand is solid

Product development: together with the R D department following the steps of new products development. Conducing when required products test, consumers surveys, panel monitoring in order to achieve the best results for the new and the existing products

Trade Marketing: proposing and planning the annual trade marketing activities with the sales managers; monitoring the executions together with the sales department; report to the Marketing Director and National Sales General Manager about the results

Responsible for the results of the assistant brand managers work and of her professional growth and achievements

1995-1998: Marketing Supervisor, Shanghai KFC Co, Ltd

Planned and implemented product development, kids promotion campaigns, and some PR events

Planned and implemented marketing research programs, worked closely with Gallup on

some important worldwide research projects

Worked closely with OM to initiate advertising campaigns, arranged media plans and prepared literatures

Joined the formulation of AP

Coordinated American Independence Day events

1990-1995: Teaching assistant, Shanghai University of Science and Technology

Taught the course of International Marketing

英文简历--高级市场经理