招商计划书英文 - 范文无忧网

[经理秘书英文简历表格]很多求职者在编辑个人简历时对求职意向都没有一个清晰的认识，或者说在编辑个人简历是对求职意向都没有一个明确的目标。因为以上原因导致很多求职者在编辑个人简历时都会特别...+阅读

招商计划书英文

Investment plan

First, establish the goal

Investment planning is the first step in the process of investment, then, what is the first step in the business planning process is the first step in the planning process is to establish objectives.

Only the aim, planning work can be targeted.

The objectives include three aspects: first, to achieve the goal is what; second, around the goal of all the work; third, the goal is to achieve.

For example, to plan an overseas press conference.

In the planning process, must first determine what is the goal of this press conference? We want to achieve what purpose? Or through a press conference, we want the world to know about our understanding of our investment environment, preferential policies, improve our visibility; or how many projects launched.

After the goal is established, and then around the target to collect a variety of information, develop various programs, and finally check whether the target is achieved.

Two, extensive collection of all aspects of information

The second step of the investment planning procedure is to collect information widely and to obtain information.

Information collection for investment work, it is particularly important.

To some extent, the investment process is a process of gathering information, looking for opportunities, and looking for partners.

A region, a unit of information flow, a wide range of information, it is possible to get more investment opportunities, and achieved good results.

If the information is blocked, and the outside world is very little munication, in order to recruit more projects is unthinkable.

Therefore, in the investment planning, collecting information, access to information is a very important part of.

Gather information to grasp the following points: first, it is not only to focus on information, but also do not let go of the extensive information.

If we plan a news conference, in advance to focus on the collection and news conference related information and information, but also do not let go with some of the information and information.

Because sometimes a little attention can get some unexpected harvest.

This point in the history of Guangzhou economic and Technological Development Zone, China Merchants, there are many cases.

Such as a square project is the occasional news from the press and therefore introduced.

Second, attention should be paid to improve the collection of information, access to information means.

Information is changing rapidly, the information exchange is being more and more frequent, the information flow is increasing, the way of obtaining information is constantly updated.

We should try to use a variety of advanced means to collect information.

Third, the information should be processed in a timely manner, and improve the ability of processing information.

The information is timely, within a certain period of time, only the value of information, outdated information is not worth a penny.

We need to improve the analysis, processing and processing of information, the information processing, so that the value of information greatly increased.

Three, the development of various types of investment programs

Planning is an important process of investment planning, because the pros and cons of the program directly affect the number of business planning process, directly related to the size of the effect of investment.

Therefore, it is necessary to attach great importance to the development of investment programs, this link.

Investment plan to consider two factors: first, the feasibility of the program, the two option is optional.

To develop business plans to meet the actual needs of the target to be able to achieve, or that can be achieved through efforts.

Can not ignore the actual and may be out of thin air racking our brains, unrealistic, to formulate the plan can not be achieved.

The optional scheme, at the same time is to make all kinds of solutions, in order to facilitate the decision to choose which characters the optimal solution.

Why should also put forward all kinds of investment program? This is because the scheme and implementation between there is a time difference, this time difference, may make the whole investment environment changes due to changes in policy, market or political, military, cultural and other factors, so that the original formulation of the investment program can not be implemented.

If we formulate several types of investment projects at the same time, when a program is not feasible, it can be implemented in another program, so that it can be changed into a passive.

For example, in the planning of overseas news conference, you can advance in the United States, Germany or Japan and other categories of programs held in order to pare the choice.

Four, parison and choice of various programs

Various types of investment schemes are proposed, and the parison and selection of the most suitable and the most ideal plan has bee an important part of the decision making significance.

If the program is a good choice, and then carried out the work will be possible to achieve good results; if the program is not properly selected, it will affect the results.

So, how to pare the choice of various types of investment programs, first, to consider whether the investment plan and our long-term strategic objectives are consistent with the investment.

As already mentioned, the investment is a systematic project, we on the local investment work should stand on the strategic point of the target positioning accuracy of the anization in a specific investment promotion activities, we must first consider the investment program is consistent with our long-term business objectives.

Second, to choose a higher rate of success of a program.

The size and the success rate of the project scientific and creative, but also with the political, economic and religious, cultural, geographical and other factors, both sides should choose good intentions, grasp the larger investment object.

Third, to choose a smaller cost, and the effect is relatively good a program.

Cost includes opportunity cost and moary cost.

Opportunity cost is the price we pay when we get a chance to get another chance.

If we decide to move to the United States

一、确立目标

招商策划是招商过程的第一步，那么，招商策划程序的第一步又是什么呢?策划程序的第一步是确立目标。

只有目标确立了，策划工作才能做到有的放矢。

确定目标包括三个方面:第一，要达到的目标是什么;第二，围绕目标进行随后的一切工作;第三，目标是否得到了实现。

比如，要策划一次海外的新闻发布会。

在策划过程中，首先得确定这次新闻发布会的目标是什么?我们要达到一个什么目的?通过新闻发布会，我们或者是要让世界了解我们的投资环境，了解我们的优惠政策，提高我们的知名度;或者是推出多少项目。

目标确立之后，随后要围绕目标搜集各种资料，制定各类方案，最后检查目标是否得到了实现。

二、广泛搜集各方面资料

招商策划程序的第二步是广泛地、大量地收集信息，获取情报。

信息收集对招商工作来说，显得尤为重要。

从一定程度上来说，招商过程就是一个收集信息、寻找机遇、寻求合作伙伴的过程。

一个地区、一个单位的信息流量大、信息面广，就有可能获得较多的招商机会，取得较好的招商成绩。

如果信息闭塞，与外界交往甚少，要想招到较多的项目是不可想象的。

因此，在招商策划中，收集资料、获取信息是非常重要的一环。

收集信息时要把握如下几个要点:第一，既要注重信息的针对性，但也不要放过信息的广泛性。

如我们策划新闻发布会时，事先理所当然要重点收集与新闻发布会相关的资料及信息，但也不要放过附带而来的一些资料及信息。

因为有时稍加留心就可以获得一些意外收获。

这一点在广州经济技术开发区的招商史上不乏其例。

如某广场项目就是偶尔从报刊上获得的一则消息而因此引进的。

第二，要注意改进收集资料、获取信息的手段。

信息瞬息万变，信息交换日益频繁，信息流量不断增加，获取信息的方式也在不断更新。

我们要尝试采用各种先进的手段来收集信息。

第三，要对信息及时加以处理，并提高加工处理信息的能力。

信息是有时效性的，一定期限内信息才有价值，过时的信息是一钱不值的。

我们要提高对信息的分析、处理和加工能力，对信息进行深加工，从而使信息的价值量大增。

三、制订各类招商方案

制订方案是招商策划的一个重要程序，因为方案的优劣直接影响招商策划后几个程序的进行，直接关系到招商效果的大小。

因此，必须极为重视招商方案的制订这一环节。

招商方案的制订要考虑两个因素:一是方案的可行性，二是方案的可选择性。

制定招商方案要切合实际，制订的目标要能够实现，或者说经过努力能够实现。

不能不顾实际和可能凭空拍脑袋，不切实际，制订无法实现的方案。

所谓方案的可选择性，就是指要同时制订各类方案，以利于决策人物能比较选择其中最优的方案。

为什么要同时提出各类招商方案?这是因为方案的提出与实施之间有一个时间差，在这个时间差里，可能会由于政策、市场或政治、军事、文化等因素的变化而使整个招商环境发生改变，从而使原先制订的招商方案无法实施。

如果我们同时制订几类招商方案，当一个方案不可行时可以实施另一个方案，这样就能化被动为主动。

比如，在策划海外的新闻发布会时，可以预先提出在美国、德国或日本举行等几类方案，以利比较选择。

四、比较选择各类方案

各类招商方案提出来了，比较选择其中最合适、最理想的方案也就成为招商策划中一个带有决策意义的重要环节。

如果方案选择得好，继而进行的招商工作就有可能取得好的成绩;如果方案选择不当，就会影响效果。

那么，如何比较选择各类招商方案呢?第一，要考虑招商方案是否与我们招商工作的长远战略目标相一致。

前面已经提到，招商是一项系统工程，我们对本地区、本单位的招商工作要站在战略的角度进行准确的目标定位，在组织一项具体的招商活动时，首先要考虑招商方案是否与我们长远的招商目标相一致。

第二，要选择成功率较高的一种方案。

成功率的大小与方案的科学性和创造性有关，也与外方的政治、经济、宗教、文化、地理等因素有关，要选择双方有良好合作意向，把握较大的招商对象。

第三，要选择成本较小，而效果又相对较好的一种方案。

成本包括机会成本和货币成本。

机会成本是指我们在得到一个机会时而又去另一个机会所付出的代价。

如我们决定到美国招商的同时，失去了在日本招商的可能性。

我们在比较选择方案时，要选择机会成本和货币成本都较小，而效果又较好的一种方案。

五、方案的实施

方案的实施就是将招商方案付诸实际、付诸行动的过程。

一般说来，实施的方案是在各类招商方案中经过了严格筛选和充分论证的，是可行和可靠的方案。

因此，实施过程中要遵守原方案中制订的程序、原则和操作办法，不得随意变更时间、地点、出席会议的人员等，在万不得已的情况下才改变会议的有关事项。

方案的实施一般是一段较为集中的不太长的时间，如举办一个招商会一般只是一星期左右。

在方案的实施期内，参加招商会的有关人员最好一天开个碰头会，交流当天的工作情况，明确下一天的工作任务。

这样做可以避免工作的盲目性，使大家做得心中有数，有利于在工作中互相支持，加强协调。

招商会有其自身的特点，招商方案也有其不同一般的特性。

招商方案的实施过程中，尤其要注意信息的捕捉和资料的收集、储存、整理，这样才能保证招商会获得尽可能大的收获。

因此，在整个招商活动期间内，需组织尽可能多的力量，主动出击，广交朋友，挖掘新的信息，建立新的招商渠道。

六、方案实施后的跟踪和反馈

招商方案较为集中的实施阶段结束后，并不是招商方案全部过程的完结，更不是招商策划的终止。

要圆满地完成整个策划工作，还有一道必不可少的程序 ――方案的跟踪、反馈。

跟踪得好，能巩固和扩大招商会的成果，达到事半功倍的效果;跟踪得不得力，则有可能前功尽弃。

因此，策划者要极为重视方案的跟踪、反馈工作。

跟踪和反馈主要表现在以下几个方面。

第一，主动征询和收集外方(他方)对整个招商方案(如招商会)的意见。

在外商或他人眼里看来，本次招商活动成功的地方在哪里?需要改进和注意的地方在哪里?通过收集这些反馈意见，对我们在以后进行类似的招商策划和制订招商方案时能有所借鉴。

第二，对在招商活动中所捕捉到的信息要继续跟踪，对新接触的外商要保持联系，不要出现招商会一结束，信息和来往就随之终止的局面。

对有意向的合作项目，要在方案实施之后创造条件促其尽快签约。

第三，对在招商活动中已签约的项目要加快立项和报批工作，促使项目尽早上马，促使外资尽快到位，使合作项目进入实质性的实施和建设阶段。

第四，对如何做好方案实施后的跟踪反馈工作也应制订一个方案，分工到人，明确职责，并定期检查跟踪、反馈工作的成效。

招商计划书英文