职称英语阅读判断练习

[英语面试须知]英语面试有哪些须知是求职者所不知道的呢？一起来看看。 1. What isimportant to you in a job? 这个工作对你最重要的是什么? Challenge, the feeling of acplishment, and k...+阅读

职称英语阅读判断练习

阅读判断

阅读下面这篇短文，短文后列出了7个句子，请根据短文的内容对每个句子做出判断。如果该句提供的是正确信息，请选A；如果该句的是错误信息，请选B；如果该句的信息文章中没有提及，请选C.

Brands

The word brand is a prehensive term that enpasses other narrower terms. A brand is a name, term, symbol, and/or special design that is intended to identify the goods or services of one seller or group of sellers. A brand differentiates one seller's products from those of petitors. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand mark is the part of the brand that appears in the form of a symbol, design, or distinctive coloring or lettering. It is recognized by sight but may not be expressed when a person pronounces the brand name.

A trademark is a brand that is given legal protection because, under the law, it has been appropriated by one seller. Thus trademark is essentially a legal term. All trademarks are brands and thus include the words, letters, or numbers that can be pronounced. They may also include a pictorial design. Some people erroneously believe that the trademark is only the pictorial part of the brand.

One major method of classifying brands is on the basis of who owns themproducers or middlemen. Sunbeam, Florsheim, Spalding (athletic products), and Sara Lee are producers' brands, while Allstate, Shurfine, Sysco, Craftsman, and Penncrest are middlemen's brands.

The terms national and private he been used to describe producer and middleman brand ownership, respectively. However, marketing people prefer the producer middleman terminology. To say that the brand of poultry feed marketed in three states by a small Birmingham, Alabama, manufacturer is a national brand, whereas the brands of Penney's or Sears are private brands, stretches the meaning of the terms national and private.

1. Brand is a general term which covers narrower terms such as brand name, brand mark, and trademark.