推销信怎么写？ - 范文无忧网

[面试时薪酬应该要怎么说]当一份梦寐以求的工作机会出现在你面前，你该采取何种薪酬谈判策略或技巧去赢得这份工作呢?日前发表的《薪酬谈判如何做》(Salary Negotiation Dos And Donts)总结出一些技巧，...+阅读

Sales letters are used to introduce products or services to consumers. As such, sales letters tend to use formal letter structures and are rather impersonal because they are sent to more than one person. Sales letters often ask readers to consider a pain point - a problem that a person needs solved, and then introduce a product that will provide the solution. Its important to quickly move to your sales pitch in your sales letter as most readers will understand that your sales letter is a form of advertising. Sales letters also often include an offer to encourage customers to try the product. Its important that these offers are clear and provide a useful service to the reader.

推销信是用来向顾客介绍产品或服务的。因此，推销信通常采用正式的书信结构，并且无人称，因为信件的接受者不止一个。推销信常提醒读者考虑一件麻烦事一个必须解决的问题，然后再介绍能够解决这个问题的产品。之后，马上在推销信中推销产品，因为大多数读者都知道推销信也只是广告。推销信往往包含鼓励顾客试用产品的优惠。提供的优惠措施必须清楚明白而且能为读者带来有用的服务。

Useful Key Phrases

常用关键句

Are you hing trouble ...

你是否有这样的麻烦

This is why it is important to he ...

这就是为什么拥有产品很重要

At X, we he the skills and experience to ...

在领域，我们有技术和能力为您

May we stop by and offer you a FREE estimate of how much it would cost to ...

我们是否能够拜访您，并为您提供一次免费体验，看解决要付出多少代价

If so, give us a call at X and set up and appointment with one of your friendly operators.

如果可以，请致电本公司并和我们的接线员详谈见面事宜。

Example Letter

示例推销信

Document Makers

Document Makers文件起草公司

2398 Red Street

红街2398号

Salem, MA 34588

马萨诸塞州萨勒姆镇邮编34588

March 10, 2001

2001年3月10日

Thomas R. Smith

托马斯R史密斯

Drivers Co.

Drivers公司

3489 Greene Ave.

格林大道3489号

Olympia, WA 98502

华盛顿州奥林匹亚市邮编 98502

Dear Mr. Smith,

尊敬的史密斯先生：

Are you hing trouble getting your important documents formatted correctly? If you are like most business owners, you he trouble finding the time to economically produce good-looking documents. This is why it is important to he a specialist take care of your most important documents.

您是否为重要文件的正确排版而烦恼?如果您像大多数企业经营者一样，那么您一定很难挤出宝贵时间起草版式整洁的文件。这就是为什么一个能专业处理重要文件的助手至关重要的原因。

At Documents Makers, we he the skills and experience to e in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at and set up an appointment with one of your friendly operators.

在Documents Makers公司，我们有技术和经验能够帮助您处理文件，给客户留下好印象。我们是否能够拜访您并为您提供一次免费体验，看看让文件排版整洁需要的成本。如果可以，请致电本公司，并和我们的接线员详谈见面事宜。

Sincerely,

您真诚地，

(signature here)

(此处签名)

Richard Brown

理查德布朗

President

董事长