[谈论商务礼仪的英语情景对话]陈豪在北京的ABC美国公司工作。他散会后跟同事Amy一起往外走。(Office ambience)A:CH, What happened to you during your presentation?C:你注意到什么了吗?A:You were doing a...+阅读
英:
In this conversation, Tanya Nichols, the owner of an ice cream manufacturing pany, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the panys new ice-cream sandwich.
Tanya: Good morning, Carla. How are you today?
Carla: Im doing fine. How about you?
Tanya: Great, thanks. So, whats the status of our advertising campaign?
Carla: As I mentioned before, itll be a national campaign starting next month. Weve decided to use a variety of media for full coverage. First, well he 30-second spots on television once a day for 3 weeks.At the same time, well do 15-second radio mercials 3 times a day in selected cities with large populations. Finally, well he some outdoor ads using billboards near main entrances to big cities.
Tanya: What style will the ads use?
Carla: Were focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. Therell be some reason why thrown in to hype our choice of flors and show everyone theyre not stuck with just vanilla.
Tanya: Sounds like an ideal approach. Will we he a new slogan?
Carla: Definitely. The advertising agencys working onthat right now. Theyll he some proposals ready by the end of the week.
Tanya: Sounds like well he a winner on our hands!
中:
在这个对话中,Tanya Nichols是一家冰淇淋生产公司的老板,她正在和她的市场部经理Carla Hutchison就公司新的冰淇淋三明治的广告宣传活动谈话。
Tanya: 早上好,Carla。你今天过得怎么样?
Carla: 我很好,你呢?
Tanya: 很好,谢谢。我们公司的广告宣传作得怎么样了?
Carla: 正如我以前所提到的,我们下个月开始的宣传活动,是全国范围内的。我们已经决定利用各种媒体做全面宣传。首先,我们在电视上做持续三个礼拜的广告,每天一次,时间为30秒钟传。同时,我们还会在被选中的人口较多的城市的电台广播中宣传,每天三次,每次时间为15秒。最后,我们还会有一些户外宣传活动,在
大城市的主要入口处,树立广告牌。
Tanya: 那么采取什么样的风格呢?
Carla: 我们将把焦点放在日常生活方面,告诉你只要吃一个冰淇淋三明治,就能消除夏日炎热。我们还会通过对多样性口味选择的宣传,告诉大家推荐我们公司产品的原因,香草并不是惟一的口味。
Tanya: 似乎是个完美的方案。我们会有新的口号吗?
Carla: 当然,广告代理商正在设计呢。这个周末会出台一些新的策划。
Tanya: 听起来我们将会成为一个大赢家!
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