[英文作文周末计划]Dear Anna, 亲爱的安娜： I'm going to have a busy weekend! On Saturday, I'm going visit my friends by car. Because I haven't seen them for a long time. Then, I'm g...+阅读

In this paper, at first on the basis of research literature in order to network the way to the next subject for the study of customer loyalty and B2C type to explore the web as the main object, the conceptual model and research to verify the assumption that the customer delivered value, customer value experience, customer for enterprises to rely on and trust in the relationship between customer loyalty, confirmed the impact of customer trust is dependent on the formation of the core elements of customer loyalty.

Keywords: online shopping; loyalty; the value of experience; customer delivered value; confidence to rely on.

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