如何做一份出彩的营销计划

[计划比目标更重要]计划比目标更重要为什么大家都知道设定目标的重要性,但是大家却不一定非常成功呢?因为大部分的人忽略了计划的重要性。事实上,真正能帮你成功的是你的计划。不要只用设定目...+阅读

Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you'll even find advertising in bathroom stalls!

想一想你每天要看到多少广告。杂志广告，电视广告，广播广告等等，甚至在有些地方的洗手间的墙上你都可以看到广告。

You must make a marketing difference. You need a strategy. You he to be distinct。

你必须做一份与众不同的营销计划。你需要策划好，有清楚的目标。

So just how do you stand out from the petition? It's a long, well-thought out process. And it begins with your marketing plan。

那么，你该如何从激烈的竞争中脱颖而出呢？这是一个长远而又需要考虑周详的计划，并且是从你的营销计划开始的。

There are several key factors you must identify to make your marketing plan a strong one:

要想使你自己的营销计划出色的话，以下几点是必须考虑的关键：

1.Who are your potentialcustomers?

你的目标客户是什么样的群体？

2.What's the most effective way to inform your potential customers?

哪种方式可以最有效的将信息传达给你的目标客户？

3.What do your customers want?

你的客户有什么样的需求？

4.How can you position your product/service in an appealing manner?

你怎样以一种吸引人的方式展现你的产品/服务？

5.Look closely at your target market. What's their age, sex, profession, ine level, educational level and residence?

近距离观察一下你的目标市场。了解他们的年龄，性别，职业，收入水平，教育程度，以及居住地等。

If you're selling $70,000 vehicles, it really is a waste of time to target an audience who's making minimum wage. Sure, they may e by the dealership and test drive the car. But will they be able to afford the payments? It may sound like a cold way to approach your marketing strategy but, after all, you're in business to make money。

如果你向低薪人群推销70,000美元的车，那样做只是浪费时间。当然，他们可能会来汽车代理商店试车，但是他们负担得起吗？也许这听起来像是以一种冷酷的方式实现你的营销策略，但是你毕竟也只是想赚钱而已。

Learn all you can about your petitors:

尽可能多的了解你的竞争对手：

1.Who are your nearest direct and indirect petitors?

离你最近的直接对手和间接对手是谁？

2.What are their strengths and weaknesses?

他们的优缺点是什么？

3.Analyze market research data。

分析市场调查数据。

Now pare your product/service to your petition:

接下来将你的产品/服务和你的竞争对手对比一下：

1.Is there a demand for your product/service?